User Research

Design for Experience Awards

Received a nod for an Innovative User Research Method in the Design for Experience awards this week. This project was a price-point survey for oyster cultivation that was performed on connected tablets around the ferry building. Funded by the Canadian government, several hundred participants viewed multimedia pieces educating them about the process, and provided out a quantitative and qualitative response around their oyster consumption habits via web form. The clients were able to view results in real-time and adjust recruitment strategies accordingly.

You can read the write-up o’er here. I’m going to be a contender in 2015!

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