The Zune Marketplace store was Microsoft’s equivalent to the iTunes store – where users would go to browse, share and purchase media. This process involved multiple trips to the Redmond office to discuss product development with the internal Microsoft team of the Home & Entertainment division.
Client-conducted usability interviews provided general direction around importance of feature set and developmental needs. Understanding the overall process in which a Zune user would browse / purchase / sync their media helped guide the architecture of the application. Within each section, structure maps helped identify any anomalies within a specific media-type (video / podcasts / music), allowing for these unique variables to be addressed early. A comprehensive set of wireframes outlined each of the different screens of this installable application. A looser, more illustrative style of wireframe matched the client relationship.