PARC is another company that has long established roots in the Silicon Valley. They invented the mouse! and Ethernet! They’re also great people, who were very forthcoming in the user interview and design process. After a week of interviews with PARC, a site scope began to form around some of the research hubs that were inherent to the organization scientific groups.
Redesign of the PARC website had to showcase their historical offerings, as well as appeal to international investors who were looking to outsource innovation laboratories. Two weeks of interviews with PARC employees helped get a sense of the frequency and type of publications that took place there – of which an appropriate site structure could be based around.
Heuristic Analysis PARC was presented an analysis of effected corporate communication guidelines, which could be used to develop a employee-generated knowledge platform, leveraging their intellectual property.
Personas were developed around authors of content internally for PARC, as well as potential corporate sponsors of PARC’s innovation. A restructuring of PARC.com required a new concept in site hierarchy and navigation, aligning more closely to what the uninitiated user would instinctively think content resided. Process flows helped outline the path that prospective clients and employers would take in validating their impressions of PARC, as well as navigating their site.
Conceptual circle relationship diagrams illustrated the suggested restructuring and prioritization of PARC based upon the Discovery phase findings.